Youthstream is pleased to announce that FLY Racing will extend its partnership with the FIM Motocross World Championship and the Monster Energy FIM Motocross of Nations for a multi-year term.
After being a familiar presence on the tracks of the Motocross World Championship for the last couple of years, the American company from Boise, Idaho, will enhance its visibility starting with the upcoming first round of the 2018 season in Neuquen, Argentina.
The strengthened agreement with the world’s leading motocross series is part of an ongoing successful strategy of expansion and growth in the global market, where FLY Racing is quickly becoming one of the industry’s most prominent actors and setting the standards for the years to come.
Youthstream USA’s Sergio Marini: ”Being successful internationally is all but easy and FLY Racing proved again that when you have a great team of people and offer the finest products worldwide customers reward you. FLY Racing has been doing impressive things in the US market for many years and now they’re having the same impact on a global level”.
Craig Shoemaker, President and CEO of Western Power Sports: ”FLY Racing’s goal has always been to create the best motocross and off-road products for customers around the world. MXGP’s global visibility provides us with an incredible platform to continue our growth and development. A long-term partnership with Youthstream was a win for everyone involved!”.
About FLY Racing:
Established in 1998, FLY Racing has quickly become one of the fastest growing off-road motorcycle racing apparel and protective equipment brands in the powersports industry. The company began by developing quality products for the competitive North American market and is now distributed worldwide in 40+ countries. In the United States, FLY Racing products are distributed exclusively to dealers through parent company Western Power Sports (WPS) and its six regional distribution warehouses.
The design team at FLY Racing’s has dedicated itself to innovate, develop and improve the future of racewear, helmets and protective equipment. Invaluable insight from athletes—both amateur and pro alike—fuel and guide the constant goal to improve. In addition to motocross apparel, the brand also manufactures a growing line of hard parts; a full line of casual wear; as well as apparel for the BMX, Mountain Bike, Snowmobile, Watercraft and Street riding segments.