Athena set for 2019 with MXGP.

Youthstreamis pleased to announce a renewed partnership with Athena for the 2019 FIM Motocross World Championship. In 2019 Athena will again be an official partner of MXGP after seeing several years of success in promoting the brand throughout the world.

The Italian company with over 45 years of history and an international presence of 10 plants and subsidiary offices around the world, strengthens its focus on innovation, research and development within the motocross sector. Athena is a global leader for the design, development, and production of Engine Control Units (ECUs) under the brand name of GET, and excels in the manufacturing of high-quality motor parts such as gaskets, cylinder kits, pistons, connecting rods and clutch discs for the most modern racing engines.

David Luongo, Youthstream’s CEO, „On behalf of Youthstream, I would like to thank Athena and its top management for the great support and collaboration we have received over the past years. This renewal of partnership allows us and the MXGP World Championship to continue to grow and to touch more and more fans all around the world. Athena and GET are investing a lot into our sport with their improvement of the racing technology,”

“The partnership with Youthstream has proven to be extremely valuable over the years, Athena and GET have significantly grown their relevance worldwide,” says Stefania Vercesi, Head of Marketing at Athena. “With the kick off of the new season we are excited to see the feedback on our latest product launches within our electronic BU GET and the latest product updates on our Athena series. We will further collaborate with our team and riders to continually test our product and to gain knowledge and insight on new market needs.”

Athena will continue to have its logo displayed alongside the various tracks of the MXGP series and it will also sell its products in the commercial area. In addition, Athena’s engineers will be present inside the paddock to support the teams and riders with their products including the popular GET engine control units.

About Athena Spa

Athena, founded near Vicenza (Northern Italy) in 1973, is an international group with 10 manufacturing plants worldwide.

The company is made up of three divisions:

-Industries: designs and manufactures customized technical solutions for blanked products and innovative sealing systems.

-Parts & Electronics: develops innovative electronic and mechanical solutions for the motorized world, producing and distributing a wide range of selected technical aftermarket parts for motorbikes, cars, and industrial transportation sectors.

-Sportech & Lifestyle: Southern European distribution of highly innovative and appealing brands in sport, technology, and outdoor activities.

Athena’s mission is to always be the most reliable, competent, insightful, and rewarding partner by offering the best solution in terms of technology, product, and service to fit each individual need.

Text/Bild: Youthstream